A Fortified Brand for
Steel Casting

Innovative Metal Components is a minority-owned small business based in East Texas committed to pushing industry standards in manufacturing and engineering. IMC specializes in a range of services including product development, design, manufacturing, and testing in the aerospace, nuclear, and defense industries.

For this project, ORGANI provided a complete branding solution, including logo design, print collateral, web development, and photography. ORGANI worked closely with the founders of IMC to hone in on the sleek wingtip crest that would come to brand the organization. The logo was designed to represent both the company’s forward thinking attitude and the performance industries that it serves.

Stationary and Collateral

Basing their work on the logo’s bold modern chrome and electric blue, ORGANI’s design team proceeded to develop a variety of equally striking collateral materials. These projects included business cards, letterheads, custom envelopes, post cards, and more.


To augment the materials found online and in other collateral materials, ORGANI also performed a number of custom photo shoots to capture the distinct feel of IMC’s varied capabilities. These shoots focused on dynamic imagery of precision equipment and personnel at work at various tasks, including sand casting, investment casting, finishing, and machining.