Retreading a brand
with a following

Maui Sunriders is one of the island’s premier adventure outlets featuring self-guided downhill bike tours of Haleakala (Maui’s dormant volcano). When Maui Sunriders first began their partnership with ORGANI, they were one of about 6 downhill bike companies competing for tourists’ attention.

After going through a complete rebrand which included a brand new logo, website, photo and video, print collateral, and promotional gear, Maui Sunriders has seen a 65% growth in revenue that they directly attribute to their new image that sets them apart from the competition.

Design and concept

ORGANI’s work with Maui Sunriders began by creating a logo concept upon which their new brand could be built. Since the Haleakala downhill bike tour is commonly referred to as “from the mountain to the sea,” we incorporated the mountain, wave, and bike tread into one cohesive picture logo.

Stationary and Collateral

ORGANI designed a social media card, rack card, and magazine ad for Maui Sunriders---three of the most crucial marketing elements for any business operating in the tourism industry.

Interactive with motion

Instead of opting for the traditional photograph on the website’s homepage, ORGANI shot and edited a custom aerial video that really puts the potential customer right in the middle of the action.

Custom iconography

ORGANI created a custom icon set for use on the website and interactive map to illustrate all aspects of the interactive experience and make it flow smoothly for the user.

Promo Material

As a tour excursion company, having promotional products available for sale has the huge potential for upselling. ORGANI designed and sourced a collection of t-shirts featuring the new brand that instantly became best sellers.


ORGANI held a photo shoot on location to supply top-notch photography for the website and marketing materials. This ensured that all imagery was in keeping with the stellar new brand created.