Traditional roots meet
MOKU is a Maui-based sunglass line that incorporates organic wooden sunglasses with traditional Hawaiian tribal inspired designs with sleek and trendy packaging. This island beach brand places a heavy emphasis on hand drawn art and hand crafted elements in all pieces of the product including the glasses and case.
ORGANI was involved in all aspects of this brand’s creation from logo and website development to product design, packaging, and photography and works closely with MOKU on an ongoing basis to act as their marketing and design department.
Stationary and Collateral
ORGANI created traditional print collateral for MOKU including stationary and business cards but also wholesale specific print pieces such as a line sheet and catalog for prospective buyers.
Responsive Interactive Experience
ORGANI designed a custom interactive website that pulls the elements of Hawaiian tribal art and epic surf style with a high-end ecommerce solution made for ordering with ease.
ORGANI has custom designed each season’s collection of shades, from frame style, color, and material to the artwork on the side arms.
Hand Drawn Art
MOKU is all about traditional style and sleek design and the best way to accomplish this was by incorporating hand drawn art components into the product design and website.
MOKU wasn’t satisfied with stopping with a great product. Instead, ORGANI designed a product display to make sure the sunglasses are featured in the best possible way to help boost sales in store.
The MOKU brand extends beyond the sunglasses themselves to include an organic cloth bag and eye-catching wooden case.
Online sales depend on great product photography and lifestyle photography. ORGANI holds continual photo shoots to provide fresh and brand targeted content for all promotional avenues.