More than just two wheels

For the 2013 model year, ORGANI began working with the Motus motorcycle company to equip their machines with a touch screen interface – a first in its industry. From the start, the Motus interactive UI presented unique challenges as the touch screen interface entered the motorcycle arena for the first time. Its design was influenced both by the demands of an open-air street bike environment and by the fundamental concept that the machine’s display could not be too distracting and therefore endanger the rider.

In order to accomplish this project, ORGANI employed extensive market research and carefully calculated design choices in order to effectively utilize the space of the limited screen size and visibility issues that threatened the display. Clear visual presentation was key, and intuitive operation was of the utmost importance. Ultimately, a sleek modern design was developed that placed the most important functions and information right at the rider’s fingertips.