Amelia's
Located in the heart of Tulsa's Arts District, Amelia’s is a premier chef-driven dining destination centered on the artistry of live-fire cooking. We designed a refined, timeless brand identity system that beautifully balances elegance and warmth, capturing the glowing energy of the dining room before guests ever step through the door.
Brand System
The visual identity draws inspiration from the communal nature of dining. At its center is a custom mark that combines organic forms with elegant symmetry, creating a look that feels both handcrafted and refined. Supported by a timeless palette of charcoal blue, warm ivory, and natural earth tones, the system strikes a modern yet deeply inviting tone.
Hex
RGB
CMYK
OKLCH
#3D4553
61, 69, 83
27, 17, 0, 67
0.39, 0.03, 262
Hex
RGB
CMYK
OKLCH
#FCFAF5
252, 250, 245
0, 1, 3, 1
0.99, 0.01, 89
Hex
RGB
CMYK
OKLCH
#FFFFFF
255, 255, 255
0, 0, 0, 0
1, 0, 0
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RGB
CMYK
OKLCH
#A09089
160, 144, 137
0, 10, 14, 37
0.67, 0.02, 45
Title for overview section
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Extending the Experience
To project the restaurant’s premium positioning beyond the dining room, we developed a cohesive packaging language for takeout and guest-facing materials. The resulting design is thoughtful, intentional, and beautifully executed—mirroring the philosophy of the culinary menu itself.
Intentional Touchpoints
From custom menus to promotional collateral and guest communications, every physical touchpoint reinforces the brand's narrative. Clean typography and refined production details ensure that everyday dining materials and high-end tasting menus alike feel premium yet approachable.
Architectural Integration
Digital rendering of the custom exterior signage, visualizing how layered materials and intentional lighting seamlessly blend with the vibrant streetscape of the Tulsa Arts District
Platform Video
The platform video translates Cyberwell’s operating model into something immediate and understood, turning complex systems — networks, threats, and infrastructure — into connected, living environments you can follow in motion. Signal paths, data flows, and real-world applications across cities and critical systems all resolve into a single idea: total visibility through one platform. Built in the brand’s visual language of deep navy and high-signal orange, information lights up, connects, and clarifies, while grounded UI moments show CYDEcore™ as real control, not concept — making the invisible visible and the complex legible.
Environmental Presence
Designed to complement the architectural character of the Arts District, the exterior signage establishes a memorable first impression. Utilizing layered materials and warm lighting, the environmental branding draws guests into the experience while seamlessly supporting the restaurant's interior atmosphere.
