Bob's Auto
For nearly five decades, Bob’s Auto has been a trusted cornerstone of its community. Founded in 1976 in a small home garage, the business grew through hard work and honest service. We revitalized their identity, balancing classic Americana heritage with a clean, modern design execution to position this multi-generational family business for its next chapter.
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Brand System
The visual system draws inspiration from vintage repair shops and classic American automotive culture to create a cohesive, scalable identity.
This is anchored by a custom badge-style logo designed to feel timeless and approachable, paired with a bold palette combining deep navy, vibrant red, and warm cream. Handcrafted illustrations, custom iconography, and graphic patterns inspired by automotive details tie the entire system together, ensuring consistency across all modern applications while celebrating the shop’s unique storytelling.
Hex
RGB
CMYK
OKLCH
#F1393C
241, 57, 60
0, 92, 80, 0
0.63 0.22 25.46
Hex
RGB
CMYK
OKLCH
#053353
5, 51, 83
100, 80, 42, 36
0.31 0.074 245.75
Hex
RGB
CMYK
OKLCH
#FFFFFF
255, 255, 255
0, 0, 0, 0
1, 0, 0
Hex
RGB
CMYK
OKLCH
#E8E4DA
232, 228, 218
8, 7, 13, 0
0.92 0.014 88.69
Seamless Digital Experience
Translating decades of in-person trust into a digital landscape, the redesigned platform focuses on service education, streamlined appointment scheduling, and mobile accessibility.
By utilizing clean mockups and intuitive user flows, the online experience makes automotive service feel completely transparent, approachable, and stress-free for a new generation of drivers.
Tangible Brand Touchpoints
Extending the brand identity seamlessly into everyday life and community spaces, we designed a comprehensive suite of print collateral, branded merchandise, and physical touchpoints.
This corporate and promotional system includes everything from high-visibility storefront signage, vehicle graphics, and EDDM mailers to everyday tools like professional brochures, folders, loyalty cards, and business cards. To further strengthen community and team pride, the rollout also features high-quality apparel, including custom t-shirts, caps, and custom keychains that showcase a unified and premium brand presence.
Platform Video
The platform video translates Cyberwell’s operating model into something immediate and understood, turning complex systems — networks, threats, and infrastructure — into connected, living environments you can follow in motion. Signal paths, data flows, and real-world applications across cities and critical systems all resolve into a single idea: total visibility through one platform. Built in the brand’s visual language of deep navy and high-signal orange, information lights up, connects, and clarifies, while grounded UI moments show CYDEcore™ as real control, not concept — making the invisible visible and the complex legible.
